Week 4 EOC: Jerry Della Femina,Empowering Women Ad's,Women and Advertising

     

Jerry Della Femina

  Jerry Della Femina was a hot guy back in the early 60's. The advertising world was made up

of suit and tie guy's drinking martini's and eating steaks with suit's and cuff link's. Par for the course

the advertising world has changed quite a bit." There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." Advertising has changed to a certain extent. Back in Jerry's day the men were very busy womanizing and prejudice against women in the advertising board room. There is a certain type of stigma in the advertising world. Women are doing well if there white women there is still some

small road blocks up as far as moving ahead of times. Jerry was a very bogus and loud talking guy
very harsh and opinionated type of guy."Advertising is the most fun you can have with your clothes on". Jerry came from a poor family in New York and mad his self who he is today.

 Women and Advertising

Women had no place in the advertising world accept for serving coffee and prancing around back then. As you see here in the picture the lady in the green looks quite inappropriate for the office wearing tight dress and curvy and quite sexy looking and she looks like she should be some where else instead of working in a advertising company. Women are bold and stronger now and stand strong.

Also since the 1960's our law's have changed quite a bit. And some need to be tweaked a little bit also.You would have never seen anything like this back then.
"The new season of Mad Men — with its main characters starting up a new agency of their own — may bring us a few of those crazy scenes. As for the larger cultural revolution predicted by Della Femina, it's four decades later and we're still waiting." 

These Empowering Ads Were Named the Best of #Femavertising

The Dove commercial and Dodge truck to name a few are very inspiring ad's for women in the advertising world. 

"We had conceived of the awards because we were following a trend in advertising around female-empowered messaging and creative," said Samantha Skey, She Knows Media's chief revenue and marketing officer. "We decided it was a good moment to reward the companies that were making a special effort to inspire and motivate positive behaviors among women and girls." 

 "I'm really proud of the fact that Dove has been playing in this space for the better part of 10 years and thrilled that other brands are jumping on the bandwagon to push it along," said Kathy O'Brien, vp of skin and marketing services for Unilever North America. O'Brien noted that Dove will consider collaborating with She Knows on its campaign but that no firm plans are in place. 

 Ads catering to women are much more positive there still women but, strong go

 with a positive message . 

M.A.C  Make-Up "Bold and Strong" 

  This Mac Makeup ad shows a woman in a dress with that body builder image.

She is smart,strong,sexy and yes she wear's M.A.C makeup. Unstoppable type 

of ad that boost women as far as advertising .

  If you wear this makeup you can conquer anything! You can make some changes!
Wear M.A.C wear this make-up and you will be stronger than ever. This ad get's my attention. Makes me want to go in and purchase something right away. I wear 
 this make-up and I would go in just to see what color lipstick she has on.

 "Though it is considered a high quality brand, M.A.C attempts to reach out to all women. Their color base for foundations has been lauded for including shades from very pale to extremely dark. Their products reflect the women that wear them, and the lifestyles they lead. Throughout our campaign, our main goal was to bring out the edge in M.A.C products. Whether you’re rocking a whole face of makeup or just a statement lip, we wanted women to choose M.A.C for their edge".

"We also plan to maintain M.A.C Cosmetics’ social prominence , which is a result of their already highly targeted content strategy that is fulfilling the needs of consumers, earning shares and interactions on the key social media platforms including Facebook, Twitter and YouTube. The Colour Cosmetics Social Engagement Report, created by international digital marketing agency Sticky eyes, doesn’t just rank the brands that produce the greatest volume of content or have the largest following but looks at how brands engage with their customers, where they engage with them and how brands are benefiting from this engagement. Competitor analysis" .

     

Moving Forward Ad's.....

Faces are changing there are all types of color's,cultures,pigment's in make-up! Moving forward ad's

are on the rise. 

     http://quotlr.com/author/jerry-della-femina  
     http://quotlr.com/author/jerry-della-femina
    .http://designobserver.com/feature/jerry-della-femina-mad-men-and-the-cult-                           of-advertising-personality/14668 
    http://www.adweek.com/brand-marketing/these-women-empowering-ad-campaigns-win-inaugural-femvertising-awards-165949/
https://www.google.com/search?q=quotes+on+mac+ad+advertising&espv=2&biw=2560&bih=1334&tbm=isch&imgil=E9gYuAHJqfSiXM%253A%253BrOUxvnvtF3LwxM%253Bhttp%25253A%25252F%25252Fwww.businessinsider.com%25252Fmac-makeup-ad-stars-female-bodybuilder-2013-1&source=iu&pf=m&fir=E9gYuAHJqfSiXM%253A%252CrOUxvnvtF3LwxM%252C_&usg=__G9RIMv-qFnWTWJQ0klavO_rpZ40%3D&ved=0ahUKEwiClMnK9YDSAhVll1QKHUBcDQcQyjcIKQ&ei=FEebWIK6BeWu0gLAuLU4#imgrc=E9gYuAHJqfSiXM:
http://www.slideshare.net/SarahLombard1/mac-cosmetics-advertising-campaign
http://www.billboard.com/files/media/mac-Future-Forward-2016-billboad-620.jpg