Tuesday, January 31, 2017

Week 3 EOC: Bill Bernbach,Creative Thinking,Smoke AD.








Bill Bernbach Aug -1911 til Oct-1982

     Bill Bernbach was a icon in his time period. He had very innovative ad's that were quite
creative and racy. Bill was the type of guy that made you think. He was a legend in the
advertising forefront. His ad's were Ivy League and wasp catered to a certain clientele. Bill
was a force behind a lot of  popular ad's coffee and cereal to name a few. Bill won companies
top honor's and a lot of awards for his crafty wit. Bill was a Jewish immigrant making his way without any college back ground and he really changed advertising for ever. Bill really opened
the advertising world with his believable ad's to really make you want to buy the product. People
trusted his worked and there is no other like him in the advertising world. Times have changed and people have different creative thinking now a days. Advertisement now is really edgy and can be
quite controversial.   

Creative Thinking.

"They'll think I'm foolish," or "That will never work." But we can learn to recognize this voice or judgment and have the courage to discount its destructive advice.
Brainstorming allows a group of people to contribute ideas on a topic without regard to how practical they may be. The purpose is to come with an "outside the box" solution that might not occur otherwise. While many of the ideas generated may not be feasible, it is possible that by removing practical constraints, an idea will surface that you can mold into a workable solution. Another advantage is that you'll receive input from several people instead of just one or two individuals.

• Ask "what if" questions and encourage speculative thinking.
• Accept risk and a certain amount of failure. I believe it was Edison who said "to have one good idea, have a lot of them."
Creativity is moving from the known to the unknown.  Culture exerts a negative force on creativity according to Pearce (1974), however, “were it not for creativity, culture itself would not be created.” 

The evolutionary method of creativity also reminds us of that critical principle: Every problem that has been solved can be solved again in a better way. Creative thinkers do not subscribe to the idea that once a problem has been solved, it can be forgotten, or to the notion that "if it ain't broke, don't fix it." A creative thinker's philosophy is that "there is no such thing as an insignificant improvement
Creative Thinking: Thinking outside the box. Using all your inner thought's and feeling's. Creativity
is opening up your mind. Living on the edge as far as thinking. I work my creative energy all the time.



Smoking Gun Ads


     This ad is screaming come on try one Dr. Smith smokes and he is still around. You to can also smoke and look this good Camel is the brand for this man. Who is he? Is he a doctor? Why this man? 
   Back then these ads were catered to American wasp Ivy league business men who had good jobs  and were  suit and tie guy's. In the 1950's and 1960's the consumer believed that pigs could fly. So why not put
doctor look alike on a smoking ad. Get people's attention get them to buy these Camel cigarettes.
Today ad's are racy, edgy, and still grab your attention half naked people on the beach in the water 
wearing the latest perfume or cologne this to could be you if you use this. Advertisement Ad's they
want the consumer happy. And want them to look good at doing what ever they do with there products.

     Advertising is a big business they can make people buy a product Immediately or get them to go 
Back and take a look at the item. There memory can jump start by an ad they seen in the store or the mall. Advertising ad's get me to think of the product ,Look up info then go back and purchase the item 
Advertising ad's work for me in the positive way. I always wanted to be in advertising and have a career 
In it. Maybe that's my next calling to work at an ad agency.  
     Furthermore advertising could be a jingle that we wont forget and keep singing it and thinking about 
it and then go purchase the item, or product and or beverage because on a catchy tune that you heard.  
   
   





https://www.psychologytoday.com/articles/199203/the-art-creativity
http://smallbusiness.chron.com/examples-creative-thinking-workplace-10903.html
"https://www.psychologytoday.com/blog/the-power-daydreaming/201002/sparking-creativity-in-the-workplace
http://www.asiaentrepreneurshipjournal.com/AJESIII2Okpara.pdf
http://www.virtualsalt.com/crebook1.htm







   

 

                       

Wednesday, January 25, 2017

Week: 2 EOC



     What do you think about this ad? Are you saying that her body shouldn't be uncovered because


she is heavy? Slim women only can uncover and wear this Bra and Panty set? lane Bryant is a plus 


size Company and I'm sure some lady's were not happy with this as in general. I wonder was there


another way of putting this out there? Why sure there were some other ad's they could have posted.


     She is a beautiful plus size model and the caption is not very savvy and it could have been done


with another caption .  How about Sexy comes in all sizes, color's and shapes. This body? What about


this body what were they trying to say? This ad would have been more tasteful if they changed the


caption and said something more pleasing. What do you think?

Week 2 EOC



     This ad is very derogatory towards overweight people and people not very attractive. It has

underlying meaning stating if you had to many drinks this lady will get slimmer and better looking

as the night goes on. Some people with weight issues and that are not very attractive would be very

upset by this ad. Is the ad giving mixed signal's? If you were over weight would you be upset by this 

add? What do you think about this ad?  In my personal opinion if I was over weight I would be upset.

Imagined if Ophra had to hail a cab and she seen this ad? What would she think?  She would call

the weight lost advocacy to take it down I'm sure. Just saying she has had weight issues in the past. 


Tuesday, January 24, 2017

Week 2 EOC HomeWork

     This ad has major sexual content and it's offensive to some women. It's referring to doing some
explicit sex acts. Like open wide for a surprise and they put a hamburger there . It just taste better
what does that mean? It taste better than what ? What are they referring too? Do you find this ad offensive? It's sending out mixed messages I have never seen this ad before. It's rather funny I don't find it all that bad. They get the message across foot long sandwich or the new sub sandwich coming through. I'm sure the feminist group's thinks this ad is being very sexist. And that the ad is to racy and
send's out bad messages to our youth.

     You wonder should they do a better ad. I seen there ad's on television and I really don't care for the two twin commercials it very silly. I don't really eat Burger King so I wouldn't really think twice about this ad. Some people could stop eating there or not buy the sandwich or some people might
rush in to buy it because of the commercial you have to think open your mind to this advertisement.

Wednesday, January 11, 2017

Week 1 EOC : Volkwagen Lemon AD


Advertising with Volkswagen was very controversial a German owned business
Above are the two main ads that launched the Volkswagen brand in America.
“Lemon” ad copy starts: “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.”
It was shocking, to say the least, for an auto brand to call their car a lemon.
What made the ad even more appealing than the shock value, was that the Bug was in fact (and still is) shaped like a lemon.
To say “Think Small” with regard to autos in 1960 was revolutionary.
Most American car ads from the era looked exactly like this.
Bigger was better, the bigger the better.
But Volkswagen never shied away from this startling, risky strategy.
This worked out pretty damn well for them.
VW’s ad agency was Doyle Dane Bernbach, with the great Bill Bernbach leading the creative department.
There are about 200 or so 1960s VW ads available online.
I picked my 50 favorites (with a couple of early 1970s executions).